Personal Styling

Wardrobe Planning

Tailored for Real Life

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Now Booking Spring 2026

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Limited Availability

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Now Booking Spring 2026 ~ Limited Availability ~

Woman standing on a sandy beach near San Francisco, wearing a personally styled outfit: dark jeans and a denim jacket, carrying a white handbag, with the Golden Gate Bridge visible in the background.

What We Do

Tailored wardrobe planning, event-based outfit recommendations, and seasonal styling services.

Helping thoughtful, busy people:

  • Understand what to wear

  • Know why it works

  • Build a wardrobe that supports their real life — now and over time

From everyday dressing to travel, events, and long-term wardrobe evolution, Pretendertain™ is personal styling designed to feel intentional, elevated, and human.

Wondering where to begin?

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Meet Your Personal Stylist

Hi, I’m Erik

I’m a professionally trained personal stylist with years of experience helping clients dress for real life — from everyday wardrobes to high-visibility moments.

Pretendertain™ began as a love letter to storytelling through clothing and has grown into a full-service wardrobe planning studio rooted in clarity, confidence, and longevity.

I don’t believe in forcing trends or prescribing a “signature look.” I believe in helping you understand why certain outfits work; so getting dressed becomes easier, not harder.

How it Works:

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Tell Us About Yourself

Share your lifestyle, preferences, and what you’re dressing for — whether that’s a trip, an event, or everyday life.

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Choose Your Level of Support


Event-based styling, wardrobe refreshes, color analysis, or ongoing seasonal support — we’ll align you with the right service.

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Receive Your Personal Lookbook


A clear, shoppable outfit plan with styling notes, outfit templates, and guidance you can return to again and again.

You’ll be equipped with a wardrobe that finally supports your life, without overthinking it.

Now Booking Spring 2026

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Limited Availability

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Now Booking Spring 2026 ~ Limited Availability ~

A woman with dark hair, wearing a wardrobe planned outfit including sunglasses, a black turtleneck, and a checkered coat standing with her hand on her hip near a large tree in a Parisian park.

Wardrobe Planning with Purpose

If you’ve ever thought:

  • “I have clothes, but nothing really works together”

  • “I want to look polished without starting from scratch”

  • “I want outfit ideas that actually fit my body and my life”

Helping you show up dressed with clarity, confidence, and ease.

You’re in the right place.

Pretend Entertain = Pretendertain

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Pretendertain™ is guided by these core values:

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Every client receives thoughtful, individualized attention — no templates, no shortcuts.

Concierge Service

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Intentional Inclusivity

All genders, sizes, backgrounds, and abilities are welcome here. Everyone deserves to look and feel their best.

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Social Consciousness

Proudly LGBTQ-owned and committed to community impact by giving back.

This is personal styling designed to feel collaborative, supportive, and genuinely human.

As part of Pretendertain™’s ongoing commitment to community impact, a portion of proceeds supports organizations such as:

The ACLU

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The Trevor Project

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March for Our Lives

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American Association of People with Disabilities

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William Way LGBT Community Center

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The ACLU ~ The Trevor Project ~ March for Our Lives ~ American Association of People with Disabilities ~ William Way LGBT Community Center ~

A smiling young man, a personal stylist and wardrobe planner, with a beard and styled hair, wearing a lavender button-up shirt and a watch, sitting outdoors with a blurred background of trees and buildings.

Let’s Get Started!

Have a question about wardrobe planning services? Visit the FAQs page or drop a line!

Ready to stop guessing & start dressing on purpose?